Hideko Shinozaki was born in Tokyo and raised in various cities across Europe.
In 2012, she launched her brand ‘Wanderclad etc..’ relating to her favorite things – travel and clothes (Wander + Clad) – and with the idea of creating styles each season which she wishes to put in her suitcase.
She started ‘Wanderclad etc..’ with detachable collars, and in the second season, she added the ‘traveling cat’ sweatshirt with each cat wearing their countries’ typical headwear – boater hat from the United Kingdom, Beret from France and
the Baseball cap from United States.
In early 2013, she made special T-Shirts and Tote bags for the release of the American film director Wes Anderson’s ‘Moonrise Kingdom’ in Tokyo.
Her hope is that people will bring her small collection with them when they travel.